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Thursday, October 09, 2008

Felt Bicycles SPEEDS through implementation of Microsoft Dynamics AX with Advanced Systems Integration

Please find attached a new press release from Advanced Systems Integration (ASi) regarding its recent implementation at Felt Bicycles a leading designer, manufacturer and distributor of its own proprietary branded premium quality bicycles, framesets, components and accessories.

Felt Bicycles SPEEDS through implementation of Microsoft Dynamics AX with Advanced Systems Integration

Global Bicycle Manufacturer/Distributor selects Microsoft Dynamics AX over competitors for its ease of use, scalability and manufacturing capabilities.


Lake Forest, CA — October 9, 2008 — Advanced Systems Integration (ASi) is pleased to announce Felt Bicycles is live with Microsoft Dynamics AX (formerly known as Microsoft Business Solutions Axapta).  Felt Bicycles selected Microsoft Dynamics AX over SAP and other ERP solutions to standardize business processes and offer real-time visibility into their supply chain.  Microsoft Dynamics AX is an advanced comprehensive business-management solution for fast growing, midsize-to-large companies that offers a high-degree of scalability, adaptability, and industry-specific functionality.

Felt Bicycles, with U.S. headquarters in Irvine, CA, designs a complete spectrum of bicycles including road, triathlon, mountain, lifestyle and BMX.  The company is widely known for its performance level products including bicycles that have been successfully raced at the highest level including the Olympic Games, World Championships and Tour de France.  Felt distributes its own proprietary products through a network of globally authorized distributors and dealers.  With a mission of ‘designing, developing and delivering the best bicycles in the world’, Felt knew it needed a scalable, adaptable integrated business-management solution that would help them quickly implement standard processes, collaborate with a network of global suppliers and dealers, and provide immediate and real-time insight to help them with sales and operational planning.

The company evaluated a number of enterprise resource planning solutions to support its U.S. operations before selecting Microsoft Dynamics AX and Advanced Systems

Integration (ASi). “We chose Microsoft Dynamics AX for multiple reasons,” said Bill Duehring, President, Felt Bicycles U.S.A., “including ease of use, the Microsoft look and feel that employees are accustomed to, the ability for the solution to adapt to our business processes, and the fact that it was an integrated and complete solution with native warehouse management (WMS), customer relationship management (CRM) and business intelligence (BI) capabilities.”   Bill Duehring continues, “When it came to finding a partner we needed an organization that understood and could support the needs of a fast growing consumer product company like Felt.  We needed a partner with proven abilities to help us manage the risk associated with implementing Microsoft Dynamics AX, and we knew we had found that partnership with Advanced Systems Integration.”  

Advanced Systems Integration is honored to have been selected by Felt Bicycles.  Jeff Onesto, Director of Business Development states, “Many of our branded consumer packaged customers are experiencing tremendous return on investment with Microsoft Dynamics AX.  All joking aside, it looks like both Felt Bicycles and ASi (utilizing Microsoft Dynamics AX) have a very bright future designing products to make people go faster. “



About Felt Bicycles

Felt Bicycles is a leading designer, manufacturer and distributor of its own proprietary branded premium quality bicycles, framesets, components and accessories.  The company U.S. office is located in Irvine, CA and its European office is in Edewecht, Germany.  Felt Bicycles is an internationally recognized brand whose bicycles and products are currently sold in over 30 countries, worldwide.  Athletes on Felt products have won numerous National and International events including World Championships, Olympic Games, ESPN X-Games, and other major national and international competitions.  For more information on Felt Bicycles call (949) 452-9050 in the U.S. or (49) 4405-928015 in Europe, or visit Felt online at or

 About Advanced Systems Integration Inc.

Advanced Systems Integration (ASi) is a Gold Certified Microsoft Dynamics™ AX and Learning Solutions partner founded in 1991 that delivers comprehensive enterprise class applications that improve customer relations, enhance partner collaboration and create efficiencies across supply chains and business operations.  ASi also offers industry specific extensions integrated with Microsoft Dynamics AX platform (formerly Microsoft Business Solutions Axapta).  ASi uses its industry focus, enterprise software domain expertise and transparent agile implementation methodology to provide its clients an enterprise class solution that is implemented properly the first time.  ASi is based in Lake Forest, CA and has sales offices strategically located throughout the United States.  Please visit the company’s web site at

About Microsoft Dynamics AX

Microsoft Dynamics AX is an adaptable business management solution that enables companies and their workers to make business decisions with greater confidence. Microsoft Dynamics AX works like and with familiar Microsoft Office software, with comprehensive features that help automate and streamline business processes, and connect users with global customers, business partners and subsidiaries in a way that helps drive business success.


About Microsoft 

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.



For more information on this release, please contact:

Lisa Aschenbrenner

Marketing Manager

Advanced Systems Integration, Inc.

(949) 597-2170



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