Mercard International opts for a Watermark graphic design/media solution

Watermark, Veenendaal, The Netherlands

Mercard, Europe’s biggest publisher of cards for special occasions and part of the Mercurius Group, has signed a contract with Watermark for the implementation of Microsoft Dynamics AX.

The software solution, specially developed for the graphics design/media industry, will allow Mercard to switch to a single uniform European ERP platform. Important objectives that the company intends focusing on are productivity increases, synergy between the countries and unambiguous management information.

Mercard publishes pre-printed cards, such as birth announcements, Christmas cards, wedding invitations and anniversary cards. Customers can also use the Internet to select a card, format it up with the appropriate text and give the order for production. In order to streamline this entire process of ordering and production, Mercard chose Watermark’s e Con solution. This configurator ensures reliable price calculations and fewer order mistakes, thereby opening up a larger potential market.

“The decisive factor in opting for Watermark was its expertise in the graphical and media sector. Watermark’s consultants were able to convert our strategic business objectives into a specific solution for Mercard,” says Michel Elsenga, CFO of the Mercurius Group. “Another factor is that Watermark and Mercard are active in virtually the same European countries, which makes implementation of the software simpler.”

The consolidation of the different Business Applications towards 1 Microsoft Dynamics AX platform will in the first instance be done in Spain, France, the Netherlands, Belgium and England.