Crutchfield Chooses JunctionMCR and Microsoft Dynamics AX

Junction Solutions’ Multi-Channel Retail Software Chosen
to Improve Two Million Yearly Customer Interactions for Electronics Retailing Pioneer

LINCOLNSHIRE, Ill. -- Junction Solutions today announced that Crutchfield Corporation, a leading direct marketer of consumer electronics products, has selected JunctionMCR to provide an integrated merchandising solution. The solution will provide the core functionality for their product procurement and vendor management operations. The solution will supply merchandising information to web applications, the call center applications, and POS locations. The company chose JunctionMCR for its robust functionality and ease of integration with its existing Microsoft infrastructure.

Crutchfield Corporation, which celebrates its 33rd anniversary in 2007, is the nation's first integrated marketer (catalog, call center, and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning multiple awards for quality, design, and usefulness. Crutchfield’s Sales, Customer Service and Technical Advisors are noted for their high integrity, product expertise, and technical support. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only two retailers to have won BizRate’s coveted "Circle of Excellence" award seven times.

The company needed a scalable, integrated merchandising solution from which to feed its multiple sales channels, providing needed automation in the areas of demand planning, product procurement and vendor management. After reviewing many software vendors including many Tier 1 ERP vendors, they chose JunctionMCR from Junction Solutions. JunctionMCR will be at the core of the merchandising system that drives all of Crutchfield’s sales channels. Built on the Microsoft Dynamics AX ERP platform, JunctionMCR addresses the unique challenges of managing customer service and streamlining order fulfillment, while providing control and integration of processes, systems and channels.

“We needed to update our merchandising toolset to provide one integrated workbench from which the buyers could support all retail channels both in the US and Canada,” said Steve Weiskircher, Vice President of IT at Crutchfield Corporation. “JunctionMCR provides an integrated merchandising platform that we will leverage to provide our customers with a seamless shopping experience, regardless of the channel they choose to use. We expect that the new merchandising solution will provide our merchants with better workflow automation, streamlining our product lifecycle management process. ”

For more information, visit our web site at www.junctionsolutions.com.