Watermark offices prepare name change into Qurius

30 January 2007 – In 2007, all Watermark subsidiaries will change their name into Qurius. Because of the Qurius-Watermark merger on 18 December 2006, the Watermark offices will implement the Qurius name and brand identity before year-end.

“Through the merger, we aim to accelerate the realisation of our shared growth ambition”, says Fred Hermans, CEO of Qurius. “It’s important to carry this out from one enterprise with one name, both for our clients and for our own people and business partners. To achieve optimum synergy, fine-tuning brand positioning and communication is inevitable.”
“From one brand, we can market our products and services more effectively. This involves challenges such as streamlining this change process and ensuring careful communication. It also requires adjustment of our marketing tools and a detailed implementation time table for each country”, adds Qurius director Tom Stolk.