E. Coli Crisis Highlights Need for Lot Traceability and Early Warning System in Agricultural Industry

Iteration2 Addresses the Need with Grower Management for Dynamics AX Solution.

Irvine, CA – Iteration2 (www.iteration2.com), an industry leader of grower management solutions for Microsoft Dynamics AX has announced it’s continued commitment to providing enhanced business solutions to meet the needs of the Agricultural Industry’s evolving and emerging global market requirements, including the threat of harmful bacterias.

“Iteration2’s customers include the some of most well respected and highly regarded companies in the agriculture and produce industry” states Greg Carter, Vice President of Iteration2. “Our integrated growers solution covers from ‘field-to-fork’ and we are continually striving to improving our customer’s competitive advantage and address critical business and environmental needs.”

Recent outbreaks of foodborne illness associated with fresh fruits and vegetables have emphasized the need to provide immediate access and traceability to the origin and history of food items in order to reduce exposure and save lives.

Agriculture companies must meet stringent FDA and USDA regulations that require them to produce records and other information related to the manufacture, processing, packing, transporting, distribution, receipt, holding, or importating of goods in 24 hours or less

Without an effective tracking and tracing system in place, getting access to vital data can be an exhaustive and costly process.

“The need for traceability within the Agriculture industry is not a new concept, however historically it has not been easy and is often put on the backburner…that is, until there is a crisis. An effective integrated tracking and tracing business system is essential to today’s grower,” states Rendell Requiro, President of AG Business Management.

Iteration2 is addressing the many risk factors in the “field-to-fork” food chain, which will result in a more effective, cohesive response to emerging concerns about the microbial safety of fresh produce.