Musician's Friend Chooses Microsoft Axapta for Multi-Channel Retail From Junction Solutions
World’s Largest Direct Marketer of Music Products Gearing Up for Growth
Lincolnshire, IL - Junction Solutions, a leading provider of vertical industry focused enterprise software and services based on Microsoft Axapta, today announced that Musician’s Friend, the largest direct response retailer of musical instruments in the world, has chosen the Microsoft Axapta for Multi-Channel Retail solution as its enterprise platform to support its growth strategy.
Musician’s Friend, a wholly owned subsidiary of Guitar Center, Inc. (Nasdaq:GTRC), offers over 36,000 products to amateur and professional musicians via mail order catalogs and on its website at www.musiciansfriend.com. Since founded in 1983, the company has grown rapidly to become the world’s largest direct marketer of music gear.
After reviewing other solutions, Musician’s Friend chose the Microsoft Axapta for Multi-Channel Retail solution from Junction Solutions based on its proven track record in the multi-channel retail industry and for its flexible, modular architecture which makes it easy to “turn on” new features as the company grows and changes. The solution also supports Musician’s Friend’s international plans for managing multi-currency transactions and multi-language requirements. The solution includes additional functionality utilizing Junction’s RetailQuadware (RQW) Business Intelligence solution, of which Musician’s Friend is already a customer.
“We considered products from several alternative vendors before deciding on the Microsoft Axapta for Multi-Channel Retail solution from Junction Solutions,” said Robert Eastman, Chief Executive Officer of Musician’s Friend. “The need to select a provider with a proven track record was as important to us as software functionality and Junction’s reputation as well as our past experience with them has been very positive. Musician’s Friend is continuing on its growth track, and this new software solution provides us with the support we need as we expand, particularly as the Company begins to service customers outside the U.S.”
“We are pleased to extend our relationship with Junction Solutions and are confident our decision to invest in this Microsoft platform is the right solution for Musician’s Friend long-term growth,” said D.J. Buell, Vice President of Information Technology at Musician’s Friend. “We will be able to seamlessly apply customer level enhancements over time while continuing on an upgrade path. The Microsoft platform assures easy interoperability and a low risk, low total cost of ownership solution and Junction Solutions has the right software and services to make that platform work for us.”
“Musician’s Friend is an outstanding company with a great brand name and focus - musicians all over look forward to receiving their catalog and their web shopping experience has no peer in their industry,” said Brian Carpizo, President and CEO at Junction Solutions and a longtime Musician’s Friend customer. “We are proud to serve Musician’s Friend and look forward to helping them scale their operations to the next level.”
For more information, visit www.junctionsolutions.com.
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