Microsoft Introduces Microsoft Dynamics Brand

REDMOND, Wash. – At its first ever Business Summit event for midsize companies, Microsoft is announcing Microsoft Dynamics™, the new brand of financial, customer relationship and supply-chain management solutions for small and midsize businesses, large organizations and divisions of global enterprises. The new brand will replace Microsoft Business Solutions going forward and represents Microsoft’s strategy to align its products with its research and development roadmap, formerly referred to as "Project Green," which centers on a people and process-centric design approach to deliver breakthrough innovation in two significant release waves.

Microsoft Dynamics will be reflected in the following release cycles:
• Microsoft CRM becomes Microsoft Dynamics CRM.
• Microsoft Business Solutions-Great Plains becomes Microsoft Dynamics GP.
• Microsoft Business Solutions-Axapta® becomes Microsoft Dynamics AX.
• Microsoft Business Solutions-Navision becomes Microsoft Dynamics NAV.
• Microsoft Business Solutions-Solomon becomes Microsoft Dynamics SL.

This first wave of major releases under Microsoft Dynamics will share common client technology that focuses on a role-based user experience with deep integration to Microsoft Office. Future waves of Microsoft Dynamics releases will focus on common server technology, including a common process model that combines the best business processes from each of the releases.

This iterative approach for introducing Microsoft Dynamics into the installed base is what customers are looking for: a staged migration that preserves their existing investments while receiving the benefits from Microsoft's significant investments in research and development.

To learn more about this branding strategy, its implications on customers and business partners, and the process of selecting Microsoft Dynamics, PressPass spoke with Tami Reller, corporate vice president of Microsoft’s Business Solutions Group.

Read more at PressPass